The purpose of the project is to strengthen the marketing of the SIMARINE PICO monitor brand on the Turkish market. The reasons for choosing Turkey are mainly:
- Has a highly developed nautical tourism
- Is the world country third nation in terms of shipbuilding,
- It invests intensively in the construction of new marinas, while at the same time openly accepting all innovative nautical products that facilitate navigation and make it more environmentally friendly. Setting up a showroom and personalized targeted marketing with the help of a local agent will bring added value to existing marketing activities in the Turkish market. The showroom will be set in a strategic location, which will be chosen precisely because of its good attendance and accessibility. We also see an additional advantage in providing a personal, warm marketing experience and offering opportunities for direct feedback from the Turkish market, which the company will receive with its local presence there. As a result of the strengthening of the SIMARINE brand in the Turkish market, a better ompetitive position and an increase in exports will follow.